Walmart+
2022
Walmart+ is a new service that is effectively Walmart's answer to Amazon Prime, with free 2-day shipping. This campaign introduces extended perks like grocery delivery and gas discounts, through, observational humor to show that Walmart+ not only gets the human truths of everyday life, but that W+ has your back through it all.
TL/DR: If you only watch one of these, make it this one. We got Walmart to imply swears in the name of gas savings!
Just a few of my other favorite spots from the campaign:
My role: Sr. Art Director
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CD: Bea Danger
Copy: Katie Stone / Emily Alek
AD: Paige Murphy
Director: Ben Quinn
Agency: Deutsch LA