Girls Inc.

Girls Inc of Los Angeles is a new chapter of a nationwide girls empowerment organization, encouraging girls to love themselves and dream bigger. 

For their 2022 Gala “We Rise,” they enlisted the help of Deutsch LA to create a video encapsulating their mission. Using poetry we were able to create an emotive call to action for the city of LA, and a rally cry for girls & women alike.

 

Along with the film, we use the shoot as an opportunity to capture portraits of the girls to be used for web & social content.


My Role: Sr. Art Director

Copy: Katie Stone
Photographer: Ben Morris
Director: Rohan Francis

Agency: Deutsch LA