The Biggest Loser

NBC UNiversal - CONTEXTUAL OOH

After a 4-year hiatus The Biggest Loser is back with a more holistic approach to health: mind and body. So to relaunch the show we decided to inspire the world to become better losers with fun motivational messaging on contextual OOH. Our biggest feat was a takeover of the famous "Rocky Steps" in Philadelphia (never before advertised on). 

With the show set to launch Jan 28th we centered the campaign around the one thing on everyone’s mind this time of year: maintaining their New Year’s resolutions. From athletic store windows to health food establishments and as paths along mall floors (yes, mall cardio is a thing), the new and improved Biggest Loser was right there cheering them on.